5 ways startups can beat big companies - GAFA


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5 ways startups can beat big companies

1 November 2017

Most startup entrepreneurs face tough and direct competition from big billion dollar companies whom they can hardly compete in terms of revenue or company strength. And whenever startup enterprises clash with giants, the giant’s wins. This is not because the startup lacks the potential to provide quality products and services rather because the big brands already have a large and structured employees and a large customer base at their disposal. But just because startups are likely to get overthrown by the giants when push comes to shove, that does not mean they can stand high with time. Here we can see five pointersby which startups can beat big companies:

Don’t give way to your fear When you see your corporate giant rival spending millions of rupees behind research and development as well as 360-degree marketing campaigns, don’t get caught up in fear for your small business. Rather it’s time now to hire the best talent there is and create fantastic products that your consumers will be compelled to buy. Use speed asan advantage If we compare with big businesses having vast resources, yetwith their big bureaucracy that consists of several layers of hierarchy which tends to slows down the decision-making process. This is where startups can use their small size to their advantage to speed up their services. As because clients hate slow service. Startups can satisfy big clients by their personal touch by responding to mails and providing sample work in record time. Always be prepared to toil to succeed Don’t give up if your first 10-15 marketing strategies generate negligible or even negative results. You can never face competition from big giants if you’re unable to compete with yourself. Successful entrepreneurs will be able to show you the right path that it takes only one big break to change the face of a business. And once that break happens, that’s the time when you should work relentlessly to make your dreams a success. Listen carefully to your client’s want Big giant companies rarely care about what their clients want or what it expected from them. As a startup, you should do absolutely the opposite. All you have to do is listen to your client’s problems and deliver absolute solutions. Always work on a client-centric ideology in your company. Always stay focused As a startup entrepreneur, you will hear a lot of rejections from your clients in the beginning. Don’t feel dejected just yet. Look out for excuses to mail and meet potential clients. If you’re determined to have a client on board, go after him with all you have. Many big companies take their clients for granted. Use this window as an opportunity to make the client see that you’re a better option. All this could be your guidelines for the rulebook to follow to succeed as a startup entrepreneur. So just get into action and be the winner.

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